Company / YouSee

My Role / Lead Product Designer

Design Lead Role /

I've led YouSee's Digital Design for 2,5 years and helped redefine the brand's digital identity across its multiple channels.

YouSee is the largest internet and phone provider in Denmark and part of Nuuday, a subsidiary of TDC Group, the largest telecom in the country with 1,4 million customers.

Yousee's online experience was outdated, lacked accessibility rules, and was underperforming heavily across its sales channels. 

Goals

Speed up Redesign's adoption

Decrease Time to Market

Improve Developer Experience

Increase Design Consistency

Become a comprehensive guide and resource library that contains everything you’ll need to design with us, including the brand's core principles, visual design, and interactive components.

A Design System

The last part of the process was to develop a system that could speed up the adoption of the new design and also optimize the developer's workflow, saving time to develop and deploy new pages faster, keeping the design excellence and coherency.

Old icon library

New icon library

Most Design Systems have a name so we wanted to pick one that was strong enough to resonate with everyone who would use it all the time – the developers. After an email poll and more than 120 responses over a week – YouSee DNA was born.

Results

Speed up Redesign’s adoption
The speed increased but it had a slow start

Decrease Time to Market
Change to 2 weeks  to 2 days releases

Improve Developer Experience
Developers started blocking new features if components were not in the Design System

Improve Design Consistency
Pages with new components had a better conversion

DNA represents, for a human being, all your genetic code, therefore, the color of your eyes, the pattern of your hair and all your physical characteristics.

YouSee DNA does the same but for our website.

I'm currently available for contract or freelance projects.

Otherwise, I'm always happy to chat about interesting ideas. Let's connect on social media.