Daniel Simon
Lead AI x Product Designer
I've spent over two decades at the intersection of advertising, design, and product thinking: leading projects across agencies and tech-driven companies.
My background spans Product Design, UX/UI, Design Strategy, Brand Systems, Accessibility, and Marketing.
Lately, I’ve been diving deep into AI, exploring how it’s reshaping creativity, product development, and the designer’s role.
I host a podcast about it, consult with companies on AI workflows, and mentor designers adapting to this shift.
Expertise
Brand Strategy, Logo & Brand Identity Design, Product Design, UX/UI, Accessibility, Design Strategy, Design Thinking, Strategy, Art Direction, Wireframing, Graphic Design, Mobile Applications, Illustration, AI Prompting, Concepts, Mood Boarding, Visual & Motion Design.
Experience
Human AI Experience (Denmark) / 2025
Saichologist (Denmark) / 2025
Famly (Denmark) / 2024
Unity (Denmark) / 2021 - 2024
Vivino (Denmark) / 2021 - 2021
TDC Erhverv (Denmark) / 2020 — 2021
YouSee (Denmark) / 2017 — 2020
Hjaltelin Stahl (Denmark) / 2015 — 2017
VICE & Autobutler (Denmark) / 2015
JWT (Brazil) / 2013 — 2014
DCS WPP (Brazil) / 2010 — 2013
Paim McCann (Brazil) / 2008 — 2010
DCS WPP (Brazil) / 2007 — 2008
Agência São Jorge (Brazil) / 2005 — 2007
TM Comunicação (Brazil) / 2004 — 2005
Personal Projects
The Human AI
Experience
This is my own podcast initiative, created to explore and discuss the elephant in the room: how AI is already disrupting the world and what we can learn from it. It’s a space where I dive into the impact of AI and uncover insights that can help us navigate this new landscape.
Mentorship
ADPList
Over the past three years, I’ve found mentoring to be incredibly rewarding. As a Design Lead, my passion lies in mentoring aspiring designers to reach their full potential, with a strong emphasis on empathy. Beyond building skills, I focus on helping designers understand and connect with users' perspectives, needs, and emotions.
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