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Hi, I'm Daniel


I’m a Design Lead, Product Designer, and Creative Thinker with a heavily Human-Centric approach. With over 20 years of experience in Product Design & Advertising, I’m passionate about creating accessible, intuitive, and engaging digital solutions that empower users, enhancing their experience.

• Based in Copenhagen, Denmark

UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •UX/UI • PRODUCT DESIGN • ACCESSIBILITY • DESIGN SYSTEMS • PRODUCT STRATEGY • AI • B2B/B2C •
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Why work with me?

Empathy

Leading with empathy is one of the most motivational and transformative tools.

Detail-oriented

Good design lives in the details; therefore, attention to detail leads to better customer experiences.

User-Centric

Understanding user behaviors, needs, and pain points is vital to delivering efficient solutions.

Featured work

Featured Work

in Product Design

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UX/UI Design

YouSee's Redesign

Our goal was to create a brand-new digital experience, improving the brand’s user experience and expression online.

UX/UI Design

YouSee DNA

I led the initiative to build YouSee's first Design System - a comprehensive component guide and resource library with everything the team need to design a solid user experience.

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UX Design/Wireframing

Vivino Events

Vivino wanted to extend its reach from scanning wine labels to live events, wine tasting, and guided tours to their online platform.

Concept/Prototype

Vivino WineClub

Vivino wanted to launch their own WineClub. I was tasked to come up with a new brand identity for this new subscription model.

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Personal projects

Featured Work

B Sides / Highlights

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Creative Director & Brand Advisor

NorseTheme Parks

Back in 2015, I was invited for some freelance work that was the start of a great collaboration: help build the first Norse Mythology Theme Park in Denmark.

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UX/UI & Game Designer

TamarinGO iOS Game

My passion for games led me to create and design on my own a mobile game back in 2012. It was a hell of a ride and an awesome process of learning by doing it.

Design Leadership

Design Leadership

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Current position

As a Design Lead at Unity, I oversee a team of designers responsible for modernizing the Asset Store design and developing an efficient, consistent Design System.

My aim is to coach the team in enhancing the store's diverse customer journeys and workflows, thereby aiding our core customers—game and digital creators—in achieving their goals effortlessly.

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Mentorship

As a Design Lead, my passion is guiding aspiring designers to reach their fullest potential by emphasizing empathy. Beyond skill development, I focus on nurturing their ability to empathize with users' perspectives, needs, and emotions.

For me, mentoring isn't merely a task; it's a privileged opportunity to inspire and shape the next generation of human-centric designers.

Art Direction Projects

Some project highlights of my career in advertising.

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Case Study: Coca-Cola
Memematch

An interactive project involving internet memes and one of the biggest internet festivals in Brazil – YouPix.

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Case Study: The Homeless Homepage

What happens if a website has no place to stay? It becomes the first homeless homepage.

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Case Study:
The Invisible Man

Every homeless person has a superpower which is also a curse – invisibility.

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Case Study: Synoptik Aldersrabat

An unusual way to communicate Synoptik's annual campaign to a younger audience.

Design Articles

Based on insights and learnings from my experience as a Product Design Lead.

Based on insights and learnings from my experience as a Product Design Lead.

Based on insights and learnings from my experience as a Product Design Lead.

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How to start a career in Product Design?

I’ve been asked this so many times so I decided to write a post about it.

Click here to read

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Designing with Accessibility in Mind.

The importance of inclusivity in User Experience.

Click here to read

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Design and the Paradox of Choice.

How design can help facilitate the process of making a decision.

Click here to read

Previous clients

netflix
reebok
kb
stihl
wb
Coop
suzuki
ikea
walmart

Want to work together?

Want to work together?

Wanna work together?

I'm currently available for contract or freelance projects.

Otherwise, I'm always happy to chat about interesting ideas. Let's connect on social media.