Hi, I'm Daniel
I’m a Design Lead, Product Designer, and Creative Thinker with a heavily Human-Centric approach. With over 20 years of experience in Product Design & Advertising, I’m passionate about creating accessible, intuitive, and engaging digital solutions that empower users, enhancing their experience.
• Based in Copenhagen, Denmark
OPEN FOR WORK
Why work with me?
Empathy
Leading with empathy is one of the most motivational and transformative tools.
Detail-oriented
Good design lives in the details; therefore, attention to detail leads to better customer experiences.
User-Centric
Understanding user behaviors, needs, and pain points is vital to delivering efficient solutions.
Featured work
Featured Work
in Product Design
in Product Design
Design Lead • Unity Asset Store
Asset Store Modernization
As a Design Lead at Unity, I oversee a team of designers responsible for modernizing the Unity Asset Store design while developing an efficient and consistent Design System.
Lead UX/UI Designer
YouSee's Redesign
Our goal was to create a brand-new digital experience, improving the brand’s user experience and expression online.
Lead UX/UI Designer
YouSee DNA
I led the initiative to build YouSee's first Design System - a comprehensive component guide and resource library with everything the team need to design a solid user experience.
Senior Product Designer
Vivino Events
Vivino wanted to extend its reach from scanning wine labels to live events, wine tasting, and guided tours to their online platform.
Senior Product Designer
Vivino Wine Club
Vivino wanted to launch their own WineClub. I was tasked to come up with a new brand identity for this new subscription model.
Personal projects
Featured Work
B Sides / Highlights
Creative Director & Brand Advisor
NorseTheme Parks
Back in 2015, I was invited for some freelance work that was the start of a great collaboration: help build the first Norse Mythology Theme Park in Denmark.
UX/UI & Game Designer
TamarinGO iOS Game
My passion for games led me to create and design on my own a mobile game back in 2012. It was a hell of a ride and an awesome process of learning by doing it.
Art Direction Projects
Some project highlights of my career in advertising.
Case Study
Coca-Cola Memematch
An interactive project with memes in one of the biggest internet festivals in Brazil. Click to see
Case Study
HusForbi - The Homeless Homepage
What happens if a website has no place to stay? It becomes the first homeless homepage. Click to see
Case Study
HusForbi - The Invisible Man
Every homeless person has a superpower which is also a curse – invisibility. Click here to see
Case Study
Synoptik Aldersrabat Campaign
An unusual way to communicate Synoptik's annual campaign to a younger audience. Click to see
Design Articles
Based on insights and learnings from my experience as a Product Design Lead.
Based on insights and learnings from my experience as a Product Design Lead.
Based on insights and learnings from my experience as a Product Design Lead.
How to start a career in Product Design?
I’ve been asked this so many times so I decided to write a post about it.
Click here to read
Designing with Accessibility in Mind.
The importance of inclusivity in User Experience.
Click here to read
Design and the Paradox of Choice.
How design can help facilitate the process of making a decision.
Click here to read
Previous clients
Want to work together?
Want to work together?
Wanna work together?
I'm currently available for contract or freelance projects.
Otherwise, I'm always happy to chat about interesting ideas. Let's connect on social media.