Bluzo

BRAND IDENTITY • CREATIVE DIRECTION

The challenge

The company Bluzo, short for "Blue Zones," approached us to design a logo that reflects the essence of the world’s five regions known for longevity and healthy living. Specializing in selling eco-friendly, handcrafted foods inspired by the diets of these areas, Bluzo needed a visual identity that conveyed both health and sustainability.

We crafted a clean, modern logo incorporating subtle elements from these five regions, while emphasizing the handcrafted concept. A calming palette of different shades of blue, green and yellow were chosen to represent wellness, longevity, and the planet.

The Icon

Main logo

Logo Pattern

7-Eleven Promotional video released inside the franchise's channels.

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