Worth on Earth

PERSONAL BRAND IDENTITY

The challenge

Marina approached us to create a personal brand for her coaching business, Worth on Earth Coaching, with a focus on establishing herself as an empathetic coach. She wanted her brand to convey genuine care for her clients while highlighting her unique ability to guide them toward their own conclusions with confidence and clarity.

We designed a warm and approachable visual identity that embodies empathy and empowerment capturing the "we" are in this together in the center of it. The logo features gentle, flowing shapes to reflect her nurturing style, paired with a calming green tone to symbolize growth, balance, and care.

The Icon

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