Agency / Hjaltelin Stahl
Client / Hus Forbi
My Role / Concept Idea & Art Direction
Brief /
HusForbi wanted to generate awareness on their 20th Year Anniversary helping the homeless people in Denmark.
Solution /
We created a fake superhero movie called The Invisible Man to address a superpower and also a curse that all the homeless have to live with - invisibility.
Watch the trailer /
To promote the campaign we created a special website for the "film" that featured an invisible trailer that would only become visible if shared on Social Media.
Watch the Case Film /