The Invisible Man

Agency / Hjaltelin Stahl

Client / Hus Forbi

My Role / Concept Idea & Art Direction

Brief /

HusForbi wanted to generate awareness on their 20th Year Anniversary helping the homeless people in Denmark.

Solution /

We created a fake superhero movie called The Invisible Man to address a superpower and also a curse that all the homeless have to live with - invisibility.

Watch the trailer /

To promote the campaign we created a special website for the "film" that featured an invisible trailer that would only become visible if shared on Social Media.

Watch the Case Film /